Privacy Policy
1. Who We Are
Bailey Morris Limited
Company number: 01345726
Registered office: 8 Little End Road, Eaton Socon, Cambridgeshire, PE19 8GE
Website: https://www.baileymorris.co.uk
Bailey Morris Limited is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about this policy or how we use your data, you can contact us at:
sales@baileymorris.co.uk
2. What Personal Data We Collect
We collect personal data when you interact with our website, including when you complete forms, request information, or subscribe to communications.
This may include:
- Name
- Email address
- Phone number
- Organisation
- Sector
- Message content
- Files uploaded via enquiry forms
- Technical data such as IP address, browser type, device information, pages visited, and interactions
3. How We Use Your Personal Data
We use your personal data for the following purposes:
- Responding to enquiries and requests
- Processing same-day build and urgent manufacturing enquiries
- Providing access to product catalogues and technical materials
- Following up on catalogue requests, including relevant sales or business communications
- Sending marketing communications where you have given consent
- Analysing website usage and improving performance and usability
- Meeting legal and regulatory obligations
We only use your data where we have a lawful basis to do so.
4. Lawful Bases for Processing
Under UK GDPR, we rely on the following lawful bases:
| Purpose | Lawful basis |
|---|---|
| Responding to enquiries | Legitimate interests |
| Providing requested catalogues and information | Legitimate interests |
| Sales follow-up related to a request | Legitimate interests |
| Marketing communications | Consent |
| Website analytics and optimisation | Consent (via cookies) |
| Legal compliance | Legal obligation |
Where we rely on legitimate interests, we ensure our processing is proportionate, expected, and does not override your rights and freedoms.
5. Catalogue Requests & Sales Contact
When you request access to our product catalogues by submitting your email address:
- We use your email to provide access to the requested materials
- We may contact you regarding our products and services where relevant to your request
- This contact is based on our legitimate interests and is limited to what is reasonable and expected
You have the right to object to this type of contact at any time.
6. Marketing Communications
We will only send marketing or promotional emails where you have given explicit consent.
You can withdraw your consent at any time by:
- Using the unsubscribe link included in our emails, or
- Contacting us at sales@baileymorris.co.uk
7. File Uploads
Some forms on our website allow you to upload files.
- Uploaded files are used only to process your enquiry
- Files are stored securely
- Files are retained only for as long as necessary
Please do not upload sensitive personal data (such as health or identification information) unless explicitly requested.
8. Analytics, Tracking & Cookies
We use cookies and similar technologies to understand how our website is used and to improve its performance.
This includes the use of:
- Google Analytics – to analyse website traffic and usage patterns
- Microsoft Clarity – to understand how users interact with our website (for example, through anonymised session recordings and heatmaps)
These tools may collect information such as:
- IP address
- Device and browser information
- Pages visited and interactions
Where required, these cookies are only set after you have provided consent via our cookie banner.
You can manage or withdraw your cookie consent at any time through your browser settings or our cookie controls.
9. Email Marketing Platform
We use Mailchimp to manage email subscriptions and to send marketing communications.
When you subscribe to our mailing list, we collect your email address and, where provided, your name. This information is processed on the lawful basis of consent, which you may withdraw at any time.
Mailchimp acts as a data processor on our behalf and processes personal data in accordance with applicable data protection laws. Data may be transferred outside the UK or EU. Where this occurs, appropriate safeguards are in place to protect your information, including the use of approved contractual protections.
You can unsubscribe from our marketing communications at any time by using the unsubscribe link included in every email, or by contacting us directly.
10. Data Sharing
We may share your personal data with trusted third-party service providers where necessary, including:
- Website hosting providers
- Email and marketing platforms
- Analytics and performance tools
All third parties are required to keep your data secure and only process it in accordance with our instructions and the law.
We do not sell your personal data.
11. Data Retention
We retain personal data only for as long as necessary for the purposes outlined in this policy:
- Enquiry and catalogue data: up to 24 months
- Marketing data: until consent is withdrawn
- Analytics data: up to 26 months
Retention periods may be extended where legally required.
12. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: https://ico.org.uk/
13. Data Security
We use appropriate technical and organisational measures to protect personal data, including:
- Secure hosting
- SSL encryption
- Access controls
- Regular system updates
While no system can be guaranteed to be completely secure, we take appropriate technical and organisational measures to protect your personal data.
14. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be published on this page.
15. Contact Us
If you have any questions about this privacy policy or how we handle your personal data, please contact: sales@baileymorris.co.uk